Rupi Kaur is an immensely successful poet and writer whose words have touched millions around the world. She has published her works both traditionally and online, and has been a great advocate for self-publishing. How did Rupi Kaur publish her work? Let’s take a look.
Firstly, Rupi Kaur’s career began by publishing her work on Instagram. She was using the platform to share her work with the world and it gained a significant following quickly. This led her to publish her first collection, titled Milk and Honey, through self-publishing. Through traditional, print and eBook publishing, it was a major success, being on the New York Times Best Seller list for over a year.
After a period of relative success, Rupi Kaur decided to pursue a more traditional path and sought to publish her work through a larger publisher. She managed to secure a deal to with Andrews McMeel Universal, an imprint of the Simon & Schuster company. The publisher released her book The Sun and Her Flowers on October 3rd 2017 and the book was an instant success.
Rupi Kaur does not just limit herself to traditional publication outlets either. She self-publishes her work in other formats including audiobooks, as well as collaborating with other brands and publications for promotion. This has allowed her to reach a larger audience and make her work better known by those interested in her genre of writing.
Rupi Kaur also takes advantage of traditional digital and print outlets such as Amazon Kindle and other digital book stores, to publish her work. This enables her to reach an even larger audience and ensures that people who are searching books using those outlets are able to find her work.
Finally, Rupi Kaur makes use of social media to make her work more widely known and accessible to her audience. She has an immense presence on platforms like Twitter, Instagram, and YouTube, and through these outlets she is able to reach millions of people and make her work better known.
Traditional Publish Methods Used By Rupi Kaur
Rupi Kaur has successfully embraced publishing through traditional outlets such as publishers and book stores. Her decision to pursue a traditional path for her second collection, The Sun and Her Flowers, gave her work further reach and exposed it to a new audience. This traditional avenue of publication also gave her work a further shelf life, as it became available for purchase for many years afterwards.
Self-Publish In Different Formats Used By Rupi Kaur
Rupi Kaur used her self-publishing skills to great effect with the release of her debut collection, Milk and Honey. She self-published this collection and released it in multiple formats which made it widely accessible. In addition to a print format and digital eBook format, she also released audiobooks and other related digital products.
Rupi Kaur’s Utilization of Social Media
Beyond the traditional outlets, Rupi Kaur leveraged the use of various social media platforms to promote her work and strengthen the connection she has with her fans. She frequently does giveaways and collaborations with brands on these platforms, which have been incredibly successful in drawing in more people to her work. Additionally, Rupi Kaur makes use of platforms to give insights into her work and promote future releases.
Promotion Through Magazine and Online Platforms Used By Rupi Kaur
Rupi Kaur has also partnered up with several magazines and online publishing platforms to promote her work. She has featured with publications such as Time Magazine and penned articles with web-based outlet such as Huffington Post. Through collaborations like these, she is able to draw in a wider range of readers and make her work more prominent.
Rupi Kaur’s Affiliations with Prominent Brands
Rupi Kaur has also proven her ability to promote her work to ever wider audiences. Not only has she been featured in various magazines and on various media outlets, she also has successful affiliations with major brands. By working with entities such as Spotify and Apple Music, Rupi Kaur has been able to promote her work via their platforms and reach even more people.
The Power of Word-of-Mouth
The power of word-of-mouth is also something which Rupi Kaur has taken great advantage of. People have often talked about her work to their friends and families, word has spread and her reputation has only become bigger. In doing so, Rupi Kaur leveraged the power of people and was able to use them to help promote her work.
