Create an Interesting Username
When creating an Instagram account with the intent of posting poetry and inspirational quotes, creating a memorable and original username is essential. Fortunately, it’s not too difficult. If you have any sort of brand identity, use it in conjunction with something creative.
Avoid overly long usernames that are too difficult to remember. Instead, strive for one that is short and simple but conveys meaning. Many poetry accounts use their own name, but it’s definitely possible to be more creative by incorporating a name that is more reflective of the content you’ll be posting.
Write Poems That Reflect Your Brand
Rather than simply writing down any random poem, you should aim to evoke certain feelings that properly reflect your brand. To do this, you’ll need to think about the sort of content you want to post.
Establish a “mood” for all of your posts. Think about the kind of posts that make you feel happy, inspired, melancholy, etc. You can incorporate all these moods in your Instagram page to show a range of thoughts and feelings.
Do some research—read other successful accounts and take notes on what poets and Instagram users seem to be gravitating towards. Utilizing data and analytics about successful accounts can help you create better posts that people want to see.
Create More Engaging Content with Visuals
Visuals can make an already interesting poem even more compelling. By adding an image, video, or gif to a post, you can greatly increase your engagement. If you ever feel like your slice of time is getting a little dull, try adding an aesthetic to craft a more aesthetically pleasing post.
A great way to add visual elements to your posts is to create memes out of your poems. Meme culture is exploding right now, making it easy to find something that will captivate readers. Graphically enhance your poem to make it more visually stimulating!
Including hashtags in your posts is essential for driving engagement and building a strong community on Instagram. You can use tags that are specific to poetry, as well as tags that are popular on the platform in general.
Relevant hashtags will ensure that your post comes up in the “Explore” and “Search” pages of the app, where people who are searching for specific topics can find your content. Seasonal hashtags are also worth using if you seek to create timely posts that tie into a certain event or holiday.
Don’t go overboard with hashtags. Too many can look a little cluttered and may not even improve your reach. Try to stick to a few that are related to your post.
Don’t limit yourself to just Instagram. You can spread your work by utilizing other social media platforms like Twitter, Facebook, and Tumblr. Promotion on these other platforms, as well as through collaborations with other poets, can be key in growing a successful poetry account.
Be sure to keep each platform separate, though. You don’t want to spam people or fall into the habit of reposting the same thing on different sites. That will just drive engagement away.
Communicate with Your Followers
If you foster a genuine connection with your readers, it will make your page more enjoyable for both you and them. Keep the communication casual and heartfelt. Always make sure to respond to comments, and if you’re feeling extra ambitious, add captions and comments to your posts that encourage conversation.
Involve your followers in challenges, competitions, and other activities. Show that you genuinely appreciate comments and feedback. Respond to comments in a timely manner, and be sure to give a shoutout to those who engage with your work.
Optimize Post Scheduling and Tracking
In order to be successful on Instagram, it’s important to remain consistent and develop a strategy. Keep records of when you post, the kind of content you post, and analyze engagement patterns.
You can optimize scheduling by science out what the best times are to post and track success in real time. This will help you stay organized and guarantee that you post content consistently and diligently.
Strategize Your Marketing Efforts
Put some thought into your marketing as well. Think about how you can promote your Instagram account outside of the platform, perhaps through a website or blog. If you have other social media accounts, post content from your Instagram there as well.
Partner with other poets, musicians, and artists to create collaborative posts. Collaborations are a great way to increase engagement and grow your network.
Choose a Unique Theme
Your Instagram account will be more attractive to followers if it has an interesting theme and aesthetic. You can utilize different themes for different days of the week or give each post a specific kind of vibe.
As with any other type of content, don’t rely too heavily on a single aesthetic. Keep things fresh by trying out new techniques and incorporating different visuals. You don’t have to stick to one particular template or color palette. Explore different options and see what works best for you.
Develop a Network of Inspirations
Staying inspired is key to continuing to create compelling poetry posts. Follow accounts that inspire you and keep track of popular trends in the poetry sphere. It’s also great to make friends with other poets and use each other as an inspiration.
You should also stay connected with certain literary magazines and organizations. Subscribe to their mailing lists so you can stay up to date on their events, contests, and special offers.
Write Poetry That Has Impact
The heart of a poetry account is, of course, the poetry. Whether you post your own poems or curate content from esteemed poets and songwriters, it’s important to avoid self-indulgence in favor of meaningful stories.
Try to write about topics that are personal and important or that inspire thought and reflection. You should strive to find a balance between informing, entertaining and entertaining, educate, and engage. Writing meaningful content that resonates with the reader and has an impact is the key to success for any poetry Instagram account.
