YOUR AUDIENCE
Many writers of poetry struggle to get their work noticed. Publishing on Instagram is an effective way to both monetize your work and create a fan base. For those unfamiliar with Instagram’s numerous features, understanding how to properly use the platform to publish your poems can be a difficult task.
HOW TO BEGIN
Once you have your work ready to share, it’s important to first create an Instagram account that is dedicated to your work. This account should not be intermixed with your everyday Instagram stories or posts. It should have its own identity, a profile and an aesthetic that is unique to you and will help your readers recognize your work.
PERSONALIZE
Your readers should feel as if they’re scrolling through a unique collection of your work, and your profile should reflect that. To personalize your page, you can create a story intro, include behind-the-scenes content and merchandise, offer previews of upcoming work, giveaways or exclusives. Your quotes should be posted in a single picture and accompanied by relevant artwork and colorful captions that discuss the inspirations, background stories, and how the poem relates to current events.
HASHTAGS
This is the best way to ensure your content is seen and discovered by a larger audience. Google trends and research shall clue you in on what words are trending so that you can create hashtags that are the most relevant. Do not overload the post with too many hashtags though, and instead focus on those with higher numbers of posts or that are highly specific to your content.
REGULARITY
To bring more followers, you should publish your work on a regular basis. Having a schedule will boost your credibility and people will learn to expect your content, meaning they’ll be more inclined to share and comment on your work.
RESPOND TO READERS
Developing a relationships with your readers is critical to any relationship with your readers. Make sure to always respond to the comments that your readers are leaving. Acknowledge constructive feedback, stay engaged and recognize your fans.
COLLABORATING AND PARTNERING
Collaborating with other writers, poets, or influencers can introduce you to new readers from their fan base. Invite readers to view and share your poetry, and don’t forget to tag any influencers or writers whose work you admire.
REWARD FANS
Interact with your followers, retweet or repost their content, and become an active participant in their conversations. When you offer content and prizes, consider your fan base and customize the rewards.
ANALYZE YOUR WORK
After a while, look at the comments and posts on your profile and analyze which type of content works and which did not. Also use this time to check engagement and how your poetic work is resonating with the public.
BUILDING YOUR BRAND ON INSTAGRAM
Brands are made through relationships and authenticity, so it’s important to be transparent and logical on Instagram. Having a cohesive identity across all platforms and across your content is a key factor in building an engaged community of readers.
FINDING INSPIRATION
Finding inspiration for your posts can be a daunting task. The best way to stay updated is to research poets who share a similar style of writing or have similar interests. There are also numerous websites and blogs dedicated to inspiration and encouragement for those who are looking for it.
PREMIUM CONTENT
Market your work by making it available for purchase. Offering premium content can be a great way to monetize your work and engage your fans. You can also offer monthly subscriptions, audio clips, prints, and exclusive poems, downloadable ebooks and exclusive access to private sessions.
GIVING BACK TO THE COMMUNITY
Network with local writers’ groups, libraries and small businesses. Many of these places give writers the opportunity to participate in book readings, mentorship programs and various activities in order to provide a platform to the local community.
WORK ON YOUR CALL-TO-ACTIONS
Rather than just posting the poem, a strong call-to-action is what will garner response. There should be an empowering phrase, phrase or a hashtag to get readers to take action or encourage them to share the post.
BEING VISIBLE
Post regularly and strategically in order to maximize reach and visibility. Join collaborative forums related to creativity, poetry, and writing to grow your network and invite them to follow you.
TRACKING PROGRESS
Using Instagram Insights, you can track the progress of your posts, the reach of your content and engagement rate. Use this data to adjust the strategy and content based on the insights collected.
MONETIZING YOUR WORK
In order to monetize your work, there are many ways to do so. Hold contests, create exclusive membership platforms and offer one-off services. Additionally, offer discounts on merchandise such as poetry collections, t-shirts, mugs and other items featuring your work.
USING PINTEREST
Pinning your posts to Pinterest is a good way to reach a larger audience. Pinterest automatically pulls related posts into an organized stream of content. Moreover, Instagram posts can be easily shared on Pinterest to create a continuous flow of content for readers to explore.
BLOGS AND WEBSITES
Creating a blog and/or website with your content is also a great way to gain credibility and credibility with readers. You can also share your poems on Twitter and other social media sites in order to gain more exposure and connect more directly with readers.
CREATIVE MARKETING
Marketing is an important tool to get your content out there. Be creative with it, use graphics and videos. Create mini-campaigns and always have a goal in mind and a targeted audience. You can create printables, offer discounts or promote your latest work.
SEO OPTIMIZATION
Using the right keywords can be the key to success. Optimize your posts for organic content and run effective SEO campaigns to help with the overall reach and visibility of your content.
BUILDING AN AUDIENCE
Having a larger audience will boost your work and your fanbase. To gain more readers, make sure to post regularly, have an active presence on social media, create, interact and collaborate with other writers, and engage in online conversations.
CONCLUSION
Publishing poetry on Instagram can be an effective way to reach more readers and build a fanbase. It will take a lot of hard work and dedication, but those who take the time to understand how to properly use the platform will be able to reap the benefits.
